A recent survey conducted by ICUPESWIRE, which was conducted between 5,042 IPL fans between the ages of 18 and 45, revealed the increasing impact of creators during the most watched cricket event in India. The results emphasize how the campaigns led by the influencer make consumer decisions, trust and purchase.
Main visions:
- The effective vision: Remember 65 % of the respondents seeing the effects of the effects of influences during the IPL, and offered their strong presence.
- Basic System Preferences: YouTube is dominated as the preferred basic system for the IPL (50 %) effective content of the effect of IPL (50 %), followed by Twitter/X (32 %) and Instagram (12 %), focusing on the attractiveness of visual and long stories.
- Entertainment via sports: Entertainment effects acquired 38 % of the attention of the respondents, surpassing the athletic effects (25 %) and cyclic (18 %), while highlighting the strength of the bonding content that is driven by the personality.
- Content preferences: Fans prefer the scenes of the scenes of the scenes (51 %), followed by themes/rollers (25 %) and the products of the products in the match (19 %), which reflects the preference for the original stories narration over direct ads.
- Transfers: I am 14 % of the respondents about making purchases affected by IPL campaigns, which shows the effectiveness of marketing influencing concrete results.
- Confidence Building: Long -term brand partnerships are attached to the influencers of confidence for 35 % of the respondents, while creative content (31 %) and Agenuine Team Affinity (27 %) also contribute significantly.
- Participation levels: 59 % of the respondents actively deal with the IPL content, which indicates its interactive attractiveness.
Sahil Chopra, founder and director of the ICUPESWIRE company, stressed the importance of taking advantage of the multi -channel influence strategies during the IPL to achieve a higher investment return compared to traditional advertising methods. The survey highlights that brands that invest in sustainable creators’ relationships can open deeper consumer communications and lead influencing results.
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